Venture For All® Entrepreneurial Innovation Finance Online Program

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Venture For All® Entrepreneurial Innovation Finance Online Program

Columbia Business School Professor Jack McGourty & Colleagues

Completion Certificate Signed by Professor McGourty

Opportunity for Professor's Recommendation letter

Bilingual teaching assistants for support

ASDAN Enterprise Award Certificate

Date:July 17th - July 26th, 2023 (break on weekend)



This program, comprising eight modules, offers an intensive learning experience that focuses on the creation, evaluation, development, and launch readiness of a new business or social enterprise. Program participants learn from Columbia Business School Professor Jack McGourty and Venture for All® Instructors with content delivered through McGraw Hill's leading connect platform.

Each participant enters the program with a preliminary venture idea that they would like to work on. Throughout the program, participants refine their venture' s hypothesized business model based on instructor, peer, and customer feedback. They leave the program fully equipped with the tools and frameworks required to create and launch their new startup.


*This institute schedule outlines the general structure of our programs and is subject to change during the program.

Daily schedule:

8:00-9:15 9:30-11:00 Afternoon
Online classes Group discussion Teamwork activities and assignments

Project schedule:

Module Module 1: Your Idea Module 2: Your Business Model Module 3: Your Customer Module 4: Your Market Module 5: Your Product Module 6: Your Brand Module 7: Your Financial Plan Module 8: Your Launch
Introduction •Opportunity Frame
•Problem Statements
•Pre-Screening Analyses
•Key Assumptions
•Model Building
•Product Market Fit
•Journey Mapping
•Discovery Planning
•Market sizing
•Competitive Analysis
•Positioning Advantage
•Benifit Priorization
•Minimum viable products (MVP)
•Market Testing
•Go-to-Market Strategy
•customer acquisition
•Brand Development
•Financial Projections
•Startup Metrics
•Legal Considerations
•Team Selection & Management
•Culture Formation
Homework •Identifying & evaluating new venture opportunities •Value proposition (the offer) •Customer interview creation
•Data collection & analysis
•Competitive advantage
•Competitor comparison & positioning
•Product development plans & costs •Digital marketing & social media approaches •Capital requirements
•Funding sources
•Legal considerations
•Launch readiness


*Note: The lead Columbia professor will teach two modules, while trained instructors of Venture for All® will conduct the other modules

Jack McGourty

Professor of Columbia Business School
McGourty has, for more than 20 years, been an active member of Columbia University's entrepreneurial community, establishing an undergraduate minor in tech entrepreneurship, teaching core and advanced courses in entrepreneurship, and launching the federally funded Columbia University Harlem Small Business Development Center, offering technical assistance to local entrepreneurs and small business owners. McGourty is the founder and director of Venture for All®, a global program designed to educate aspiring entrepreneurs and build capacity for highpotential startup ventures in emerging markets. He is the recipient of the Columbia Engineering School's Distinguished Faculty Teaching Award and Columbia Business School's Dean's Award for Teaching Excellence.


At the end of the program, qualified students will receive a certificate of completion from Venture For All® and McGraw Hill, signed by Professor McGourty, to show their achievements in the roadshow and classes and "ASDAN Enterprise" award accredited by UCAS and Ofqual from their team performance during team activities.

Certificate of Completion

"ASDAN Enterprise" award

Program Information



  • The team wins 1st, 2nd, and 3rd place in the ASDAN Business Simulation (regional/online) in 2023 spring semester. No interview is required;
  • The team wins an award at the ASDAN Business Simulation (regional/online) in 2023 spring semester. No interview is required;
  • Other students who successfully pass the ASDAN interview

Program Details

  • Language: English
  • Participants: 4 - 6 students per team as a startup company, simulation of the entrepreneurial process with instructors and presentation of a final presentation.
  • *Individual participants will be randomly allocated to teams by the ASDAN committee.

Date:July 17th - July 26th, 2023 (break on weekend)
Application Deadline: July 7th, 2023



January - July, 2023:

Sign up to participate in the Venture For All® Entrepreneurial Innovation Finance Online Program

July 7th, 2023:

Application Deadline

July 17th - July 26th, 2023:

Participate in Venture For All® Entrepreneurial Innovation Finance Online Program



  • July 17th - July 26th, 2023 (break on weekend)


  • English language level equivalent to IELTS level 6.0 or TOEFL 80
  • Recommendation letter from your teacher as proof of English proficiency or a phone interview with an ASDAN staff member (since the programme is conducted entirely in English)
  • Priority for Students who have gained an ASDAN CoPE/AoPE certificate


  • 10-12
  • *For more information please contact ASDAN teachers

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