ASDAN Careers Macau
4001-699-686
ASDAN Global Career Exploration Program
University of Macau / Business Strategy | Marketing
"Certificate of Completion" from UM
"ASDAN Careers and Experiencing Work Award" accredited by UCAS and Ofqual
Visits to key laboratories at UM and leading companies in Macau
Courses and sessions led by professionals from
Faculty of Business Administration (FBA)/Faculty of Social Sciences (FSS)
City Challenge in Macau, making "Macau in my eyes" micro-film
Introduction
University of Macau
Founded in 1981, the University of Macau (UM) is the only internationalised public comprehensive university in Macao, with a modern governance model. 80 per cent of its faculty members are from outside Macao. With English as the main medium of instruction, the university is committed to producing creative and socially responsible graduates with a global mindset and international competitiveness.
Culture
Macau is the meeting place of Eastern and Western cultures. After the 16th and 17th centuries, it has greatly promoted cultural exchanges between the East and the West, allowing Chinese traditional culture and cultures from Europe, Southeast Asia, and other places to collide, exchange, converge, and merge with each other for 400 years Long. About 1/5 of the entire Macao area is the product of the integration of Chinese and Western cultural exchanges.
Highlights
Professional Courses
Business Strategy
Marketing
Career Planning
Introduction from Staffs in different occupations to guide you think of your future plan
Deeply Explore Macau
To explore Macau
by its industry,
culture
and history
Double Certificates
Help you prove your experience and ability
when applying for universities
Optional Courses
Each student can chose only one course according to his/her acdemic interest.
Business Strategy
University of Macau
Quota: 60
Taughnt in Chinese
- Macro analysis of business strategy
- Business strategy framework and model
- Brand and Competitive differentiation strategy
- Consumer behavior & advertising communications
- Technological intelligence in business strategy
- Design and presentation of business plan
Marketing
University of Macau
Quota: 60
Taught in Chinese
- Advertising communication
- Big data and blockchain in marketing
- Project management skills
- Classic marketing case study
- Product marketing plan design & presentation
商业战略课程
香港科技大学
2019年7月21日-27日
录取名额: 30 人
英文授课
- 金融创新
- 商业模式设计
- 经典商业策略案例学习
- 商业策划与展示设计
- 商业领导力
- 商业策略方案设计与展示
统计与数据分析课程
香港科技大学
2019年7月21日-27日
录取名额: 30 人
英文授课
- 统计学概论
- 数学在统计学中的应用
- 统计方法与技术
- 数据分析方法
- 案例学习
人工智能课程
香港科技大学
2020年2月1日-2月7日
录取名额: 30 人
中英文授课
- 人工智能概论
- AI与大数据可视化
- 大数据分析
- 区块链技术
- 数据应用实践:对话机器人
金融与营销/市场营销课程
香港科技大学/香港大学
2019年7月21-27日/2019年7月14-20日
录取名额: 30 人
英文授课
- 创新营销
- 经典营销案例学习
- 数字化营销
- 产品营销方案设计与展示
企业管理与人力资源课程
香港科技大学
2019年7月21日-27日
录取名额: 30 人
英文授课
- 管理学
- 人力资源学
- 组织行为学
- 企业人力资源结构分析
- 案例学习
经济学课程
香港大学
2020年2月1日-2月7日
录取名额: 30 人
英文授课
- 经济学概论
- 宏观经济
- 微观经济
- 经济预测
- 全球经济危机
会计与企业金融课程
香港科技大学
2019年7月21日-27日
录取名额: 30 人
英文授课
- 会计学基础
- 财务报表解读
- 企业资本结构解读
- 案例分析
材料工程课程
香港科技大学
2019年7月14-20日
录取名额: 50 人
中文授课
- 科技创新人才成长之路
- 纳米材料
- 聚集诱导发光材料
- 仿生材料的奥秘
- 多孔介质吸附材料
- 复合相变材料
经济学课程
香港科技大学
2019年7月21日-27日
录取名额: 30 人
英文授课
- 经济学概论
- 宏观经济
- 微观经济
- 经济预测
- 全球经济危机
会计与企业金融课程
香港大学
2019年7月21日-27日
录取名额: 45 人
英文授课
- 会计学基础
- 财务报表解读
- 企业资本结构解读
- 案例分析
Introduction to Part of the Professors/Teachers
UM will offer ASDAN students their best professors/ teachers and tailor a series of lessons for teenagers to explore their careers.
Dr. Tao Li| Ph.D., Harvard University
Associate Professor at FSS-UM
Prof. Jerome YEN| Ph.D., University of Arizona
Distinguished Professor of Business Information Systems, FBA, Head of Centre for Innovation and Entrepreneurship
Prof. Matthew LIU | Ph.D., Guanghua School of Management, Peking University
Professor of Marketing at FBA Director at Centre for Continuing Education
Dr. Fu YANG | Ph.D., The University of Edinburgh
Senior Instructor in Management at FBA
Macau Culture Exploration
You will explore Macau in a unique way:
- Making "Macau in My Eyes" Micro Film: You will make a group in 5 or 6 and decide a topic related toMacau. With the visits, research and team work, you will complete a micro film of 3-5 minutes.
- City Challenge Macau: each team will travel on public transport, taking the "City Challenge Book," exploring Macau culture in depth
- Macau Culture Exploration: Fisherman's Wharf, Macau Tower, Macau Matsu, Macau Ruins of St. Paul's, etc. to taste Macau snacks, experience the essence of Portuguese cuisine, and collect micro-film materials
Class Schedule
Taught in Chinese